Consulting for Entertainment Weekly Case Study Example | Topics and Well Written Essays - 500 words

Consulting for Entertainment Weekly - Case Study Example Disney has the rights to â€Å"any other technology yet to be invented,† this includes the distribution of videocassettes of the Lady and the Tramp film in 1987. The company has also made clear that it was their practice not to allow profit participation deals for voice performers, as manifested by the testimonies of Jodi Bension (the voice of Ariel in The Little Mermaid) and Cheech Marin (voice performer in Oliver and Co.). As for the case of Ms. Peggy Lee, she is pressing the advantage that despite the contract’s specification on residual payments she is also pressing the right that the company violated her right to privacy, especially on the use of her name and likeness without her consent. The distribution of the 1987 videocassettes, with her voice used, is in her case a violation to her right to privacy. However, it must also be pointed out that she misinterpreted her claim that she is entitled to $9 million as of March 1988 videocassette sales of Lady and the Tramp. Lee misinterpreted the Income Statement and multiplied the $77 million sales to 12.5% residual payments Based from the evidences presented, it is clear that Disney has an edge in winning the case against Ms. Lee. The unauthorized commercial use of name, voice, signature, photograph or likeness is defined as the unknowing use of a person’s name, voice, etc. without such person’s permission. In this case, Ms. Lee permitted Disney to use her voice and talent when she agreed on working with the film back in 1955. The later release of the film in 1987 is not a violation of her right to privacy since her contract specified that Disney has rights to â€Å"any other technology yet to be invented† and that phonographic recordings later sold entitles her to residual rights. If this is the case, then Ms. Lee is only entitled to 12.5% of the profit generated by the videocassette release, which was capped (under union rules) to $381,000. If the future value of money is calculated, Disney would calculate