Analysis of Priceline.com :: Internet Online Purchasing E-Commerce Essays

Analysis of Priceline.com Incomplete PaperPriceline.com (PCLN) may get been able to bring a dynamic reverse vendue model to the market, but a cloud of doubt now hangs over the companys headquarters in Norwalk, Connecticut. Consumer adoption has been hurt by poor web site functionality and a rigid bidding system that locks customers into buying products much(prenominal) as plane tickets without any control over specific escapism details. On a bullish note, the company was recently reinstated into Connecticuts Better line Bureau after making improvements to its Web site and customer service. provided the bigger problem facing Priceline is a lack of support from investors, who have driven the companys stock down 98% from its 52-week high. Executive departures and layoffs aside, the companys delayed bound toward profitability and inability to scale successfully mogul very hale exemplify a doomed model, or a solution in search of a problem. Perhaps an emphasis on price has blin d Priceline to intangibles like quality service and a satisfying experience. Its unclear whether consumers argon willing to sacrifice brand and product features to save a hardly a(prenominal) bucks. The announcement in early October that the companys WebHouse Club subsidiary for groceries and gas would close, was a shot heard round the Web and Wall Street and signaled the model might be broken. Introduction Which is the whiz place where you can satisfy your any need (almost every need) at your price? Be it airline tickets, hotel rooms, lease cars, mortgages, new automobiles, or even long distance calling time. The dish would be Priceline.com. All you have to do is know your need, state your terms, and conciliate your offer. It doesnt get easier than this Priceline.com was one of the pioneer online companies to traverse the traditional limitations of the net income and revolutionize online purchasing. Its strategy letting the consumer name his/her price, and matching it with a seller who is willing to fill the demand at that price and those conditions, on that point by providing the required service the consumer desires. Thus Priceline.com is basically an integrated, Web-based e-marketing automated system, which was one of its kinds when it started its business in the consumer marketplace. In simple word it is the ideal middleman, who gets you what you destiny, when you want it through a unique dotcom experience. Priceline.com was formed on April 6, 1998 as a limited liability company, but looking at its potential and speedy success it was soon converted into a corporation.